An interesting article on the BBC website today suggests that the Advertising Standards Authority (ASA) is to investigate TripAdvisor re the possibility of fake reviews on the website; the suggestion is that between 5 million and 10 million reviews could be fake.
There are many Search Engine Marketing companies out there that do spend a lot of time on sites that offer reviews and or forums; most of these companies will make up good reviews to help their clients. For obvious reasons I will not mention any.
That said I wonder if after the Advertising Standards Authority (ASA) has investigated TripAdvisor whether they will look at sites such as Cruise.co.uk? I am not saying they make up reviews at all; I am just thinking along the lines that TripAdvisor is a review site and reviews help ranking. Cruise.co.uk offers a massive reviews section and as such could be falling fowl to unscrupulous search engine marketing companies.
Saying that the only benefiter of the reviews on cruise.co.uk is cruise.co.uk themselves.